Sketching and Design Process
Leaf and Glow is a beauty bar that provides a a spa-like experience and all-natural, botanical beauty solutions. In addition, they offer curated spa boxes for clients to enjoy the same revitalizing experience at home.
The client is looking for a logo that is a blend of natural beauty, sophistication with a strong connection to the botanical world. The logo should incorporate a botanical element and evoke a fresh, invigorating, and luxurious atmosphere.
The concepts center around the topic of nature with leaf elements to highlight the close connection to nature the company has. Leaf wreath element adds an additional touch of sophistication to the logo.
Color Palette Inspiration
Since the company offers all-natural beauty solutions the color palette is inspired by nature. The chosen colors #4D5A1D (a rich olive green) and #32351D (a deep mossy green) resonate with the natural and spa-like ambiance Leaf and Glow provides. They convey a sense of purity, vitality, and renewal that aligns perfectly with the brand. The combination of these two shades creates a harmonious, organic feel with luxurious appeal.