Sketching and Design Process
The Coffee Guild is more than just a coffee shop; it’s a destination for coffee enthusiasts and those seeking a relaxed atmosphere. Their space is designed for work and leisure, making it an ideal spot for freelancers, remote workers, and coffee lovers to come together.
The client was seeking a modern, inviting logo that captures the essence of The Coffee Guild. The logo should convey a sense of calm and relaxation, appealing to millennials and reflecting their commitment to exceptional coffee. Incorporating a coffee bean element into the design is essential.
The ideas for desings centered around a coffee cup and emblem-style logos. Each design incorporated the coffee bean as requested by the client. The final design with initials CG also resembles a cozy coffee cup seen from the top.
Color Palette Inspiration
Client was looking for a color palette reflects a calm and relaxed vibe. Since the logo will be used on shop signage as well as product packaging we wanted it to be clean and easily readable.
The color chosen was #512A20 (deep brownish-red) which exudes warmth and comfort, making customers feel welcome and at ease when they enter The Coffee Guild. It complements the relaxed and inviting atmosphere of the cafe. Warm undertones of the color also connect it to rich hues of coffee, emphasizing the cafe’s commitment to quality coffee beans and the art of roasting.