Sketching and Design Process
Munchology is a contemporary bakery that specializes in crafting delicious, high-quality cookies. They are seeking a modern and eye-catching logo that effectively represents their bakery.
The company wanted the logo to incorporate elements that reflect their core product, cookies, and convey a sense of culinary expertise. The logo will primarily be used on bakery storefront, signage, packaging and marketing materials (both print and digital).
To represent the company’s modern touch I chose a geometric, sans serif font that would also be easily legible and scalable. Cookie and chef’s cap are conveying the culinary expertise of the bakery and their core product – cookies.
Color Palette Inspiration
The color palette of light beige and dark brown-red was chosento evoke feelings of warmth, comfort, passion, and elegance. It shows the bakery’s dedication to creating high-quality cookies while being memorable.
The light beige (#EFD8B1) serves as the primary color in the palette, symbolizing warmth and comfort that Munchology aims to provide through its delicious cookies. It invites customers into a welcoming and cozy atmosphere when they enter the bakery. Beige is a color associated with simplicity and elegance, reflecting the bakery’s commitment to quality.
The dark brown-red (#2D0E0A) adds depth and sophistication to the palette. It represents the passion that goes into creating each delectable cookie.. It creates a contrast with the light beige color drawing attention to key elements of the logo and making it visually striking.